Friday, July 8, 2011

Project Plan-First draft

The design objectives

The creation of a campaign against sexism to help men and women identify sexist situations, understand why are they wrong and confront them.

The graphic material can be created for an existing campaign or a new one can be done.

The target audience

The campaign is targeted to everybody but with an emphasis on young people as their minds are usually the most influenced by sexist imagery on the media. It will seek to be as relevant to men as to women.

Competitors

coming soon...

The design elements

coming soon...

Project plan schedule

Research-18 July
Concept development-3 August
Concept testing-15 August
Design solutions-2 September
Printing-8 September
Critical reflection

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