My RSA project mind/research mapping | Task 2

The brief I am working on is “Make something disappear”. The aim is to use design to eliminate waste, overproduction or excessive consumption. I started analyzing why it is important to deal with this issue and the current situation.

• What, how and why do we waste?
• Can we produce and consume making 0 waste?
• How do we deal with the waste? Is it efficient? 

There is innovative technology and many existing products trying to deal with this problem so, why haven’t we seen drastic changes yet? The paper cup case caught my attention. It seems that there are re-usable cups in the market that can help cut the paper cup waste dramatically. Why this kind of product is not widely used if it can really help? Can it really help? Is it so good as it look? Considering the desk research done about the product, it seems quite good. In order to further answer these questions I now need to:

• Contact re-usable cups manufacturing companies
• Contact staff of the coffee shops
• Enquire existing and potential consumers.  
• Experience the product myself. 

2 interesting designers: Massimo Vignelli

Massimo Vignelli is a designer born in Italy and currently based in Vignelli Associates' New York office. 

He has worked in many different areas of design like interior design, graphic design, packaging design, product and furniture design. Vignelly is a firm practitioner of the modernist tradition and focuses on simplicity through the use of basic geometric forms in all of his work. Among his projects can be found the American Airlines’ visual identity and the New York subway map (1972). 

I admire the fact that he has worked in such a wide range of design areas and agree with the idea of communicate in a simple, clever way as the most effective one creating powerful, timeless graphics. I won’t label myself as a modernist or minimalistic designer thought.

More information can be found here:
http://www.vignelli.com 

Massimo Vignelly_Hankerchief Chair

Massimo Vignelli_New York Subway Map (1972)

Rotator by Ron Arad for Teuco

2 interesting designers: Ron Arad

Ron Arad is an architect and a self-taught designer-marker born in Israel and currently based in London.

One of his projects,” Bookworm”, was the project that first caught my attention and made me want to look at his trajectory as a designer. I discovered a collection of sculptural, highly experimental objects. Curves are usually present in his pieces and are the result of a high amount of research and experimentation. This designer pushes the boundaries of convectional manufacture and shape to create inspirational fun products. 

More information about this designer can be found here:

www.ronarad.co.uk 

Ron Arad_Bookworm

Ron Arad_Bookworm (different shapes)

Ron Arad_Narrow Papardelle

Ron Arad_Rover Chair

Ron Arad_Void