The Body Shop
Here there are some examples of the Body Shop campaign “Love your body”. The first two make use of dolls referring icons like Barbie but in the proportions of the average woman in order to make women love their bodies how they are naturally instead of aspiring to have the one of a supermodel.
Here there are some examples of the Body Shop campaign “Love your body”. The first two make use of dolls referring icons like Barbie but in the proportions of the average woman in order to make women love their bodies how they are naturally instead of aspiring to have the one of a supermodel.
The third advertisement states that life is too short therefore it should be enjoyed whatever you look like.
Dove
The dove campaign, done by Unilever, about real beauty employed women that don't have the standard characteristics to be a commercial model. Although their pictures are retouched too they are much more representative of the variety of women's body shape.
The following adverts have been criticised for considering that they promote the spectator to judge women based on their looks as it give the choice of two adjectives to describe her.
Sources:
http://www.thebodyshop-usa.com/values-campaigns/index.aspx?cm_re=Tyra_JuneSale-_-Navigation-_-values
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