The role of packaging is to protect and promote the product besides providing information to the consumer. It protects the product from germs, manipulation, external agents and transport; promotes the product within a shop by being different from the competitors or similar to the leader; and provides important information to the consumer like ingredients, instructions, precautions, etc.
The problem with packaging nowadays is the huge amount of rubbish it generates. Many of the material used in packaging are not recyclable like plastic film or polystyrene. In order to make the product more appealing to the customers, packaging is often fancy and redundant.
I found a very good example of what I call packaging well designed. It is a TV packaging stand made by Tom Ballhatchet. It protects the screen while you move it and when you finish with this purpose, it becomes a stand for your TV. It is made of only one material and claims to be 100% recyclable.
Another example of good design, not only packaging but also the overall product, is represented by the Ecover brand. They produce cleaning products that are more environmentally friendly than most of their competitors by eliminating or reducing toxic or harsh chemicals. The packaging materials are recyclable and/or made of recycled ones. What makes the difference between this brand and the others is that they also encourage consumers to reuse the packaging by going to the shop and refilling them. I think it is a very good idea but the problem it is that it is not easy to find a shop or supermarket where you can refill them. I hope that is improved with time.
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| Ecover products |
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| Refills |
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