Major Project | Working on the logo

After reducing the options down to two logos, I have asked few people what they think about them, what are their impressions and about the logos readability. There is not a clear winner. The second one seems to be a little bit easier to read for some. The first one seems to catch more attention though. Some people thought of some religious component when seeing the first versions of the logo as they saw crosses within the letters but that is solved with the latest versions.

Words used to describe the first logo: dynamic, professional, related to women, solid, organized.

Words used to describe the second logo: young, informal, modern, abstract, energetic.

I decided to work with the first logo as it serves better to my purpose of creating a solid professional image for Object that will help them break with the extended idea that feminist groups are a bunch of hysterics.

That's vaginal!

Carlton the cat starts the movement to place one incredible word in its rightful place of superiority over all other words.

Hehe, funny!

Sources:

http://thatsvaginal.com/

Major Project: My graphic experimentation so far

First sketches

Logo

Business cards and letterheads

Website layout

Other applications

More sketches

Logo

Trying some stamping

Cut potatos

Guerrilla Marketing

The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places.

The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.

The term Guerrilla Marketing term is now often used more loosely to describe non-traditional media.

Guerrilla marketing was initially used by small and medium size businesses, but it is now increasingly adopted by large businesses.

Rock Radio

Spoofed Benetton ad

Colgate

Folgers coffee taking advantage of a street feature

Fitness Company

Virgin Atlantic

Mini Cooper

Mr Clean

Shell logo

Spoofed Shell logo

Absolute vodka ad

and its spoofed version

Together for London campaign

Together for London spoofed version

Fake sticker in the tube

Response to Special K cereals ad

Sources:

http://en.wikipedia.org/wiki/Guerrilla_marketing

http://www.channel4.com/news/transport-for-london-ad-campaign-spoofed

http://www.guardian.co.uk/media/2010/apr/05/ad-strategies-political-parties

http://gordonsrepublic.brandrepublic.com/2010/01/07/because-he-s-worth-it/

http://blogs.telegraph.co.uk/news/willheaven/100022394/whos-the-nasty-party-now-labours-spoof-poster-campaign-ridicules-david-cameron/

http://inagorillacostume.com/

http://d-lists.co.uk/2009/08/25/guerrilla-advertising-creative-attention-seeking/

http://www.penn-olson.com/2009/09/06/25-creative-guerrilla-ads/

A good strategy to get financial support: the (RED) idea

This is an American Express brand that has been created to help eradicate AIDS in Africa. (RED) is a very simple idea that has become very popular. It basically works with famous brands to create (RED) products. Up to 50% profit of each product goes to The Global Fund which uses 100% of that money to finance HIV health and community support programs in Africa.

American Express card

Beats headphones

Converse Chuck Taylor All Star For Africa high

Nike dunks

Nike jacket

Starbucsk tumbler

Sources:

http://www.joinred.com/red/#home