Caldas Design

Sunday, May 1, 2011

Design Authorship | Giving format to my book

Here are some dummy books that I've made to find the best format for my book.

It is important to me to express with this book the concept of continuity as everything that happened before has consequences now and everything that happens now will have consequences in the future. That is why I though of using French folding or concertina, because that way the paper is continuous.

Regarding paper, I just need something that will support and show the photos in the best way. I am studying the possibility of using tissue paper between the pages to imitate old photo albums and to print some comments on.

Photo albums are a strong reference for this book as that is basically what this book is. I want a layout that let the pictures be the main stars. For the binding and cover I thought of something simple, neutral, timeless and elegant as it is holding a precious document to me that ranges from 1920 to the present.

Design Authorship | Getting pictures for my book

Here are some of the family pictures I've got after an initial research.

These pictures are at my family home in Spain so I've got them through my mum who looked for the photos I told her plus some she thought would be interesting, scan and sent them to me.

It is quite difficult to get pictures of the oldest generation for several reasons:

The access to a photo camera at that time was something more rare and the photographed moments were less, more special and prepared.

That material is now distributed among all my uncles and aunts and is very difficult to get track of them or get them to collaborate with me by searching for photos, scanning and emailing them when many of them are not computer literate.

In order to put them in my book I will need to retouch them but only to improve their quality not to change them. I will like to order them chronologically but the exact date is not known for many of them just a sense of sequence. It seems necessary to add a timeline to make the reader understand the sequence most of all when showing the historical photos.

Saturday, April 30, 2011

Design Authorship | Searching for ideas for my book

We were asked to select a subject we are passionate about and create an editorial design concept for a magazine, book, e-book or zine.

Here there are two pages of my sketchbook showing my search for a subject.

I found this book by James Mollison which I think is very interesting and eye-opening.

After seeing this my idea developed to do something similar with the life of different generations in Spain.

Sources:

http://www.jamesmollison.com/

Where Children Sleep by James Mollison on Amazon

Where Children Sleep on The Telegraph

Thursday, April 21, 2011

Critical Debates in Design | Task 8.1: Sustainable Design

Sustainable design is the philosophy of designing physical objects, the built environment, and services to comply with the principles of economic, social, and ecological sustainability.

The intention of sustainable design is to eliminate negative environmental impact completely through skillful, sensitive design. I, as a designer, want to make my practice as sustainable as possible because it seems to me that is the only sensible way to operate due the current world state.

Sustainable design is mostly a general reaction to global environmental crises, the rapid growth of economic activity and human population, depletion of natural resources, damage to ecosystems, and loss of biodiversity.

Green design, as it is also known, currently seems to be a trend that brands use to “green wash” their image. Beware of that as many claim to have made their products eco-friendly when they just have made their packaging look like it using recycled cardboard and green ink. Sustainable design doesn't have to look rough or as if collected from the trash. Sustainability doesn't have to be obvious. I think the final aim is to create sustainable products without making a fuzz of it as it had to be the norm. In the meantime there is a long, hard way to go informing and persuading clients, general public and fellow designers. It is important that any designer maker or any kind of producer gets involve to try to make thinks more sustainable without being frivolous about it.

Humanity has messed up with the resources and natural systems of the world now the least we can do is to slow down and switch our economic global hyper fast system to something more local and bespoken. Nowadays, people seem obsessed with having more and more new stuff that they happily dispose of before it is even broken, worn out or finished. It doesn't make us happier and we are wasting and mistreating nature. We put money on top priority and don't realize that we cannot survive without nature but nature can survive without us. Human being is suppose to be an intelligent animal so lets behave like it.

Thursday, March 31, 2011

Critical Debates in Design | Task 7: Advertising

After reading Ken Garland's manifesto (1984 and 2000 versions) I couldn't agree more. It is interesting to see how the manifesto got more serious and urgent with time meaning that designers haven’t done much about it. The text is urging them to put their talent and skills into more important matters than selling unnecessary products or services. Consumerism is getting faster and faster and bigger and bigger causing a lot of environmental and social side effects. There are also many serious, global cultural political or economic issues that require designers' attention and problem-solving skills. I believe designers in any sector have enough power to make a significant change for good in our society. It is foolish to think that designers can do it all by themselves but it is a good start. Designers working in advertising or communication can make a big impact by influencing masses of people's behaviour.

Knowing that we have to recognize that it is extremely important to regulate what is advertised but at the same time be cautious about who and how does that. I have known of this campaign advertising ghd hair-styling equipment that used part of the Lord's Prayer alongside “eroticised” female imagery that have been judged as offensive to Christian and therefore forbidden from being screened on Tv again. In my opinion, though regulation is needed, we are at risk of being over-sensitive and consequently fall into censorship, very limited freedom of expression and alienation that it is not an easy task to draw the boundaries and impossible to keep everybody happy.

Sources:

Ken Garland's manifesto

Monday, March 14, 2011

Critical Debates in Desing | Task 6: Product Packaging

The role of packaging is to protect and promote the product besides providing information to the consumer. It protects the product from germs, manipulation, external agents and transport; promotes the product within a shop by being different from the competitors or similar to the leader; and provides important information to the consumer like ingredients, instructions, precautions, etc.

The problem with packaging nowadays is the huge amount of rubbish it generates. Many of the material used in packaging are not recyclable like plastic film or polystyrene. In order to make the product more appealing to the customers, packaging is often fancy and redundant.

I found a very good example of what I call packaging well designed. It is a TV packaging stand made by Tom Ballhatchet. It protects the screen while you move it and when you finish with this purpose, it becomes a stand for your TV. It is made of only one material and claims to be 100% recyclable.

Another example of good design, not only packaging but also the overall product, is represented by the Ecover brand. They produce cleaning products that are more environmentally friendly than most of their competitors by eliminating or reducing toxic or harsh chemicals. The packaging materials are recyclable and/or made of recycled ones. What makes the difference between this brand and the others is that they also encourage consumers to reuse the packaging by going to the shop and refilling them. I think it is a very good idea but the problem it is that it is not easy to find a shop or supermarket where you can refill them. I hope that is improved with time.