Carlton the cat starts the movement to place one incredible word in its rightful place of superiority over all other words.
Hehe, funny!
Sources:
http://thatsvaginal.com/
Friday, August 19, 2011
Major Project: My graphic experimentation so far
First sketches
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| Logo |
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| Business cards and letterheads |
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| Website layout |
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| Other applications |
More sketches
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| Logo |
Trying some stamping
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| Cut potatos |
Guerrilla Marketing
The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places.
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.
The term Guerrilla Marketing term is now often used more loosely to describe non-traditional media.
Guerrilla marketing was initially used by small and medium size businesses, but it is now increasingly adopted by large businesses.
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.
The term Guerrilla Marketing term is now often used more loosely to describe non-traditional media.
Guerrilla marketing was initially used by small and medium size businesses, but it is now increasingly adopted by large businesses.
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| Rock Radio |
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| Spoofed Benetton ad |
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| Colgate |
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| Folgers coffee taking advantage of a street feature |
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| Fitness Company |
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| Virgin Atlantic |
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| Mini Cooper |
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| Mr Clean |
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| Shell logo |
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| Spoofed Shell logo |
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| Absolute vodka ad |
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| and its spoofed version |
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| Together for London campaign |
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| Together for London spoofed version |
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| Fake sticker in the tube |
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| Response to Special K cereals ad |
Sources:
Wednesday, August 17, 2011
A good strategy to get financial support: the (RED) idea
This is an American Express brand that has been created to help eradicate AIDS in Africa. (RED) is a very simple idea that has become very popular. It basically works with famous brands to create (RED) products. Up to 50% profit of each product goes to The Global Fund which uses 100% of that money to finance HIV health and community support programs in Africa.
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| American Express card |
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| Beats headphones |
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| Converse Chuck Taylor All Star For Africa high |
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| Nike dunks |
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| Nike jacket |
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| Starbucsk tumbler |
Sources:
http://www.joinred.com/red/#home
Monday, August 15, 2011
The chosen organization
I am basing my work for my major project on an existing organization called OBJECT. Here is a brief summary of what they do.
OBJECT-Women Not Sex Objects
OBJECT is a human rights organisation specifically set up to challenge the sexual objectification of women. They were set up in 2003 because they believe that the pornification of society is happening, an ever-accelerating culture of objectification, a culture saturated by sexualised and one dimensional representation of women and girls, in a way which has little or no parallel for men or boys: Lads' mags becoming increasingly popular, internet porn and lap dancing clubs more and more mainstreamed... They felt that despite the social effects of this culture, there was little or no public debate on these issues.
They challenge ‘sex object culture’ because of the role it plays in reinforcing sexism and the attitudes it promotes, which underpin inequality and violence against women.
They produce information, including the information on their website, a regular newsletter and political briefings; campaign with regular London meetings, regional OBJECT groups, a yahoo and facebook group and twitter and lobby decision makers - from MPs, peers and councillors to media regulators.
Sources:
Friday, July 29, 2011
Campaigns against human trafficking
Trafficking is a consequence of objectification; women are considered objects that can be sold or bought. Children also can be the victims of this horrible practice.
The following campaign is very interesting and innovative as the message comes in the shape of packaged meat and it is placed next to it in a supermarket. It catches people attention because of the unexpected of the location and format. I think that also helps to spread the word as it gives people something to talk about. It was done by Mikado Publicis for Luxembourg Government.
If it were that obvious we wouldn't need your help. Campaign made by the agency Marca Hispanic for Florida Coalition Against Human Trafficking in 2007.
The Salvation Army in South Africa worked with Leo Burnett on this campaign to create awareness of human trafficking. They put children on sale in fashion boutique windows to shock the people passing by. The text: “Human trafficking is a serious crime. Help us end the exploitation” This campaign as well as the first one, makes use of an unusual location and different format to catch people's attention.
Sources:
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