Major Project: My graphic experimentation so far

First sketches

Logo

Business cards and letterheads

Website layout

Other applications

More sketches

Logo

Trying some stamping

Cut potatos

Guerrilla Marketing

The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places.

The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.

The term Guerrilla Marketing term is now often used more loosely to describe non-traditional media.

Guerrilla marketing was initially used by small and medium size businesses, but it is now increasingly adopted by large businesses.

Rock Radio

Spoofed Benetton ad

Colgate

Folgers coffee taking advantage of a street feature

Fitness Company

Virgin Atlantic

Mini Cooper

Mr Clean

Shell logo

Spoofed Shell logo

Absolute vodka ad

and its spoofed version

Together for London campaign

Together for London spoofed version

Fake sticker in the tube

Response to Special K cereals ad

Sources:

http://en.wikipedia.org/wiki/Guerrilla_marketing

http://www.channel4.com/news/transport-for-london-ad-campaign-spoofed

http://www.guardian.co.uk/media/2010/apr/05/ad-strategies-political-parties

http://gordonsrepublic.brandrepublic.com/2010/01/07/because-he-s-worth-it/

http://blogs.telegraph.co.uk/news/willheaven/100022394/whos-the-nasty-party-now-labours-spoof-poster-campaign-ridicules-david-cameron/

http://inagorillacostume.com/

http://d-lists.co.uk/2009/08/25/guerrilla-advertising-creative-attention-seeking/

http://www.penn-olson.com/2009/09/06/25-creative-guerrilla-ads/

A good strategy to get financial support: the (RED) idea

This is an American Express brand that has been created to help eradicate AIDS in Africa. (RED) is a very simple idea that has become very popular. It basically works with famous brands to create (RED) products. Up to 50% profit of each product goes to The Global Fund which uses 100% of that money to finance HIV health and community support programs in Africa.

American Express card

Beats headphones

Converse Chuck Taylor All Star For Africa high

Nike dunks

Nike jacket

Starbucsk tumbler

Sources:

http://www.joinred.com/red/#home

More mapping: how to communicate with young people

The chosen organization

I am basing my work for my major project on an existing organization called OBJECT. Here is a brief summary of what they do.

OBJECT-Women Not Sex Objects

OBJECT is a human rights organisation specifically set up to challenge the sexual objectification of women. They were set up in 2003 because they believe that the pornification of society is happening, an ever-accelerating culture of objectification, a culture saturated by sexualised and one dimensional representation of women and girls, in a way which has little or no parallel for men or boys: Lads' mags becoming increasingly popular, internet porn and lap dancing clubs more and more mainstreamed... They felt that despite the social effects of this culture, there was little or no public debate on these issues.

They challenge ‘sex object culture’ because of the role it plays in reinforcing sexism and the attitudes it promotes, which underpin inequality and violence against women.

They produce information, including the information on their website, a regular newsletter and political briefings; campaign with regular London meetings, regional OBJECT groups, a yahoo and facebook group and twitter and lobby decision makers - from MPs, peers and councillors to media regulators.

Sources:

http://www.object.org.uk/

Campaigns against human trafficking

Trafficking is a consequence of objectification; women are considered objects that can be sold or bought. Children also can be the victims of this horrible practice.

The following campaign is very interesting and innovative as the message comes in the shape of packaged meat and it is placed next to it in a supermarket. It catches people attention because of the unexpected of the location and format. I think that also helps to spread the word as it gives people something to talk about. It was done by Mikado Publicis for Luxembourg Government. 

If it were that obvious we wouldn't need your help. Campaign made by the agency Marca Hispanic for Florida Coalition Against Human Trafficking in 2007.

The Salvation Army in South Africa worked with Leo Burnett on this campaign to create awareness of human trafficking. They put children on sale in fashion boutique windows to shock the people passing by. The text: “Human trafficking is a serious crime. Help us end the exploitation” This campaign as well as the first one, makes use of an unusual location and different format to catch people's attention.

Sources:

http://es.coloribus.com/

http://theinspirationroom.com/daily/2007/salvation-army-challenges-human-trafficking/

Another ration of sexist ads

Two advertisements from BMW.

You know you are not the first

The ultimate attraction

 Advertisement from The Harley Medical Group showing how bigger breast is the key for happiness.

Mercator's video that perpetuates the stereotype of women not being able to use tools or machinery.

This video from Brut presents a woman as part of the male stuff.

Overly sexual ad from Burger King

Burger King

 Ads from Bit Copa, a Brazilian beer, which are not only sexist but also promote the stereotype of Brazil as a destination for sex.

 AMPM stores ad includes women as "good stuff"

 The organization PETA makes use of almost naked women bodies to draw attention.

Caged PETA activists in bikini

Peta girls campaigning 

The PETA girls wearing a lettuce bikini next to their fully clothed male mates